The Macao Government Tourism Office (MGTO) and POP MART jointly present the cultural tourism project “POP MART MACAO CITYWALK,” which will take place from June 6 to September 21.
MGTO informed in a statement that during the first two phases (June 6 to July 26), 850,000 users entered the lucky draw by making qualifying purchases via six e-wallets, generating a total transaction value of MOP1.6 billion.
Preliminary statistics indicate that the event attracted approximately 343,000 visitors to the installations across the four community districts and the vicinity of “POP STATION.”
The participation count for the consumption lucky draw reached MOP1.28 million.
“POP MART MACAO CITYWALK” features a consumption lucky draw spanning four phases.
In the first two phases, over 25,000 individuals took photos at installations to share on social media in exchange for limited-edition postcards.
The “POP STATION” in the Ritz Building at Senado Square served about 183,000 visitors in total.
MGTO also said the event garnered nearly 68 million online impressions from a diverse marketing campaign.
Installations featuring popular characters like Baby Molly, CRYBABY, DIMOO, and LABUBU are set up at Calçada da Igreja de São Lázaro, Camões Square, St. Augustine’s Square, and Vila da Taipa Historical Center Archway.
MGTO has launched this campaign to attract visitors worldwide, spotlighting the event on social media platforms such as WeChat, Weibo, Douyin, Xiaohongshu, TikTok, Facebook, and Instagram, as well as POP MART’s official channels.
Promotions are widely conducted by mainland Key Opinion Leaders (KOLs) through live streams and various posts.
As of July 26, close to 270 related posts and videos have been released. Times Reporter
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