Corporate Bits

Sands China partners with CCTV to foster ‘industrial synergy’

Sands China Ltd. has announced it will collaborate with to co-organize a diverse range of online and offline activities in the fields of cultural tourism, sports industry, education and research, art and culture, cultural branding and more. 

“This collaboration aims to build a strong media network with ‘one network + two destinations + multiple platforms’ and foster the development of Macau’s industrial synergy,” the gaming operator said in a statement. 

The two parties will also jointly develop new cultural brands, or promote existing ones, related to stage plays, variety shows, films, TV dramas and online audio-visual content through the organization of events, tours, exhibitions and festivals. The parties will also work together to produce stage plays, digital dramas and other intellectual property projects in Macau.

Categories Business Corporate Bits