Sands China Ltd. has announced it will collaborate with CCTV.com to co-organize a diverse range of online and offline activities in the fields of cultural tourism, sports industry, education and research, art and culture, cultural branding and more.
“This collaboration aims to build a strong media network with ‘one network + two destinations + multiple platforms’ and foster the development of Macau’s industrial synergy,” the gaming operator said in a statement.
The two parties will also jointly develop new cultural brands, or promote existing ones, related to stage plays, variety shows, films, TV dramas and online audio-visual content through the organization of events, tours, exhibitions and festivals. The parties will also work together to produce stage plays, digital dramas and other intellectual property projects in Macau.
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