TUMI unveils Fall/Winter 2026 campaign inspired by the Alps

TUMI has officially launched its Fall/Winter 2026 campaign and collection, drawing inspiration from the dramatic terrain and quiet confidence of the Alps. The campaign follows Global Brand Ambassador and McLaren Formula 1 driver Lando Norris through the Scottish Highlands, embodying the brand’s belief that every achievement opens the way to a new peak.

The collection introduces Deep Pine as a central seasonal colour across the 19 Degree, Harrison, and Alpha collections, while Alpine Green and Rosewood add depth to Voyageur Nylon and Leather. Alpha returns with expanded silhouettes in dynamic camouflage, and Harrison evolves with woven leather details and rich Cognac tones.

New for the season is TUMI Axis, a lightweight everyday range offering clean, minimalist design in Black, Navy, and Black Reflective. The women’s offering expands with Voyageur Leather, the Italy-made Adatto Tote, and new Olas and Agent silhouettes.

“This season is inspired by the quiet confidence of the Alps,” said Victor Sanz, TUMI Global Creative Director. “True luxury isn’t about being louder, it’s about being better.”

Fall/Winter 2026 marks a significant global brand moment, with immersive experiences and activations bringing the alpine world to life across key markets. IS