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Home›Macau›Advertorial›Wynn Continuously Enhance Non-Gaming Elements
Wynn Develops Diversified International Tourism Brand

Wynn Continuously Enhance Non-Gaming Elements

By -
October 12, 2023
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Officiating guests unveiled the “Wynn Signature” brand

Wynn actively supports the SAR Government’s “1+4” moderate diversification strategy. By organizing a rich variety of events, Wynn seeks to further “tourism+” cross-industrial integration in Macao to explore greater potential value for the city’s tourism and showcase its charm as a “World Center of Tourism and Leisure” and a “Creative City of Gastronomy” as designated by the United Nations Educational, Scientific and Cultural Organization.

Promote All-Round Tourism Development through Exclusive Lifestyle Brand

To further support the long-term non-gaming development of Macao, Wynn has launched “Wynn Signature,” an exciting new lifestyle brand designed to create the ultimate Wynn experience.
“Wynn Signature” will work in partnership with the world’s top brands to bring together exceptional gastronomy, premium resort experiences, world-class indulgences and an array of high-end themed events. These new signature events allow visitors to experience a series of Wynn’s exclusive explorations into international excitements, while also propelling the sustainable development of Macao’s tourism industry.

The “Wynn Signature” launch dinner was recently held at the Forbes Five-Star SW Steakhouse at Wynn Palace, where Executive Chef Helder Sequeira Amaral presented guests with his meticulously crafted dishes, each thoughtfully paired with Chinese wines for guests to savor the rich variety of distinctive flavors and aromas from across the mainland.

Assisting the industry to go global by organizing “Chinese Wine Competition”

To promote the future development of the Chinese wine industry and provide an excellent exchange platform for wine industry professionals from China, Wynn will hold the “Wynn Signature – Chinese Wine Competition” in March-April next year. A number of wine connoisseurs from China and abroad will be invited to serve as judges to select the most outstanding Chinese wines as well as wineries and individuals whose contributions to the wine industry are most deserving of recognition.

Wynn held masterclasses to introduce wine-related knowledge to industry practitioners

Wynn hosted three Chinese Wine Masterclass sessions last month to give the industry and the public a deep yet easily understandable knowledge of wines and wine tasting. The first session featured Ms. Ma Huiqin, Professor at the China Agricultural University and Deputy Secretary General for the Grape Department Branch of China Association of Agriculture Science Societies, who talked about the “Diversity of Chinese Wines” and guided the participants in a special wine tasting experience. The other two sessions were led by Terry Xu, a mainland Chinese wine expert whose opinion is widely sought after and highly regarded, gave an introduction on Western influences in Chinese winemaking and China’s highly collectible wines.

Enriching Macau Grand Prix with Hypercar Exhibition

To celebrate the 74th anniversary of the founding of the People’s Republic of China and welcome the Macau Grand Prix in November, Wynn is hosting the “Wynn Signature – 2023 Hypercar Exhibition” from now until November 30, showcasing a collection of 16 world-class and rare luxury cars with a total value exceeding HKD500 million at Wynn Macau and Wynn Palace, which is open to the public to enjoy with free admission. Featuring the first-ever McLaren Hyper-GT Speedtail of McLaren Automotive; Bugatti’s ultimate masterpiece, “Bugatti Chiron;” and most notably the Pagani Huayra BC, a rare treat for Macao enthusiasts because only 20 have been produced worldwide.

Ms. Linda Chen, President and Vice Chairman of the Board of Wynn Macau, Limited, said, “The exhibition aims to promote the annual international sporting event ‘Macau Grand Prix’, enrich the experience of Macao visitors, and showcase a diverse tourism image of ‘tourism + sports’ to travelers from around the world.”

Building a City of Events and Gastronomy with Leisure and Entertainment Spectacles

Wynn Palace hosted the “Legend DJ Poolside Dance Party” during the National Day holiday. DJ SODA, who is known for her rapid rise to fame as Asia’s No. 1 female DJ and garnering more than 900 million views and over 18 million fans, performed on the same stage with internationally acclaimed Malaysian DJ AMBER NA, renowned Czech music producer and DJ John Culter, and legendary basketball player-turned DJ, Shaquille O’Neal — “DJ Diesel.” The four world-class performers set the crowds on fire with powerful beats by the pool of Wynn Palace, rocking Macao with their magnetic energy in combination with huge LED screens in front of Wynn Palace and water dances performed to the music.

World’s hottest DJs livened up the holiday with performances

Two world snooker superstars had an exhibition match at Wynn Macau

For those who enjoy a more subdued event infused with tense strategy and skill, Ronnie “The Rocket” O’Sullivan — internationally renowned king of snooker and seven-time world snooker champion — competed against world-class player Jimmy “Whirlwind” White in the Wynn Macau Ballroom. The two snooker superstars are renowned worldwide for garnering many awards throughout their career, and the legendary exhibition match gave snooker fans the opportunity to see their idols up close in Macao for the first time. 

In addition to the rich variety of entertainment activities, two of Macao’s most acclaimed Chinese restaurants newly opened in Wynn Palace are offering feasts of fine dining delights to residents and tourists. Chef Tam’s Seasons is a brand-new conceptual restaurant created by renowned Master Chef Tam Kwok Fung — “Chef of the Year” honored by the Black Pearl Restaurant Guide to showcase the best of Cantonese cuisine with inspiration from the 24 solar terms of Chinese traditional wisdom. At Chef Tam’s Seasons, the award-winning chef takes Cantonese cuisine to new heights by matching global ingredients with contemporary culinary techniques with perfectly balanced flavors that embrace the gastronomical delight of seasonality. In Lakeview Palace, Executive Chef Wilson Fam, who is renowned for his exceptional Chinese and Western culinary skills, cleverly combines classic Jiangnan cuisine with contemporary flavors from Jiangsu and Zhejiang, as well as taking influences from the spicy and fragrant Sichuan flavors and the exquisite and seasonal Cantonese dishes.

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