Campaign imagery | Experienced candidates keep traditional image
While the new lists try their own visual identities, traditional and incumbent candidates stand by their well-known public symbols.
Agnes Lam still bears the Civic Watch colors of pink and grey. The same goes for Pereira Coutinho with New Hope’s traditional green logo and rice bowl beside a pen and chopsticks, which depict the values of the group.
With Chan Meng Kam’s foformer group splitting into two lists, the former group name and logo has been retained by Si Ka Lon for list number 9.
This has forced a change, although subtle, to the leading candidate of list number 8 – “Associação dos Cidadãos para o Desenvolvimento de Macau” [Citizens’ Association for Macau Development] Song Pek Kei, who has kept the round “cycle” shape linked at the center by three interconnected human figures (instead of the Chinese character representating people or citizens) all in orange color (instead of list 9’s red).
Continuity is also present for List 14 in Angela Leong’s Nova União para o Desenvolvimento de Macau (New Union for Macau Development) where it has featured a sunflower – a symbol of adoration, loyalty and longevity – for some time.
For this chapter, there has been a change in the name and logo which traditionally identified the New Macau Association (ANM), but it has retained the green of the “progression” arrow, although presented discreetly through the Chinese lettering at the center of the circle.
As for the lighthouse symbol, previously used in other campaigns, it has been continued by list 3 – “Associação de Próspero Macau Democrático” (Prosperous Macau Democratic Association) – headed by Ng Kuok Cheong.
List 13 – “Associação de Novo Movimento Democrático” (New Democratic Movement Association) – is led by Au Kam San and has opted to move away from old symbols and colors. The new logo features a single Chinese character in orange, superimposed over a map of Macau. The Chinese character for “New” is a callback to his previous affiliation (New Macau).
