Cinematheque Passion will organize a lecture titled “Film Marketing: How to Sell Your Story” on September 24, where the Secretary General of the Guangdong Film Industry Association, Zheng Dawei, will be invited to analyze the key elements of successful commercial films.
Zheng is also due to present the development of film production in mainland China, as well the selection procedures, analysis, approval and finally evaluation of film projects.
Having graduated in Film Literature at the Research Institute of the Arts of Television and Cinema of the National Academy of the Arts of China and having served in the industry for more than three decades, Zheng has experience working in the audiovisual industry as a producer, director and editor-in-chief.
According to a statement from the Cultural Affairs Bureau, the speaker has significant other experience working both behind the scenes and on the front lines of contemporary film production in China.
The lecture is organized for this Saturday between 3 p.m. and 5 p.m. Free online registration is now open for the 60 seats of the lecture, which will be assigned in order of registration.
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