Television Broadcasts Ltd., Hong Kong’s dominant broadcaster, has come under attack on social media for its alleged pro-Beijing bias in the coverage of recent political protests in the city, with campaigners urging companies to pull their commercials.
Organizers of the drive have managed to score at least one win. Sports drink brand Pocari Sweat, owned by Japanese health care company Otsuka Pharmaceutical Co., said it has withdrawn its advertisement from the channel, making it an instant favorite of protesters.
A spokesman for Otsuka said a “periodic review of the advertising budget” and an assessment of the “sales impacts from use of different media outlets” weighed on its decision to pull commercials from TVB.
“Due to the recent economic situation and political incidents, a small number of advertisers have to defer their campaigns or reschedule their booking,” a TVB spokesman said in an email. “This has no significant effect on our business,” he wrote, adding that the broadcaster has “always maintained neutrality, professionalism and objectivity in its news coverage.”
TVB’s shares fell 0.9% yesterday in Hong Kong. The stock has declined 45% in the past year compared with a 1.7% slide in the benchmark Hang Seng Index.
The campaign against TVB is the latest episode in an unprecedented wave of unrest in the city, as hundreds of thousands hit the streets in the past month demanding protection for personal freedoms in the former British colony now in the shadow of Communist China. The protests, triggered by a proposed bill that would for the first time allow extraditions to the mainland, have turned violent at times – including last week’s ransacking of the legislature.
Pocari Sweat’s decision, while welcomed by the protesters, has drawn criticism from China state-run Global Times in a recent tweet.
“Mainland netizens are outraged at reports about #PocariSweat’s decision of withdrawing ads from TVB, a local media in HK that supports local police amid the #AntiExtradition protest. Some called for the Japanese beverage brand to get out of #China if it supports #HK Secessionists,” the Global Times tweeted.
Bowing to the demonstrators, Chief Executive Carrie Lam came close to admitting defeat this week by calling the controversial legislation “dead.” But, her refusal to formally withdraw the legislation has provided a new rallying point for the movement. The bill has also helped unify the city’s once-fractured opposition.
When Britain handed over Hong Kong to China in 1997, the Asian giant promised the city a “high degree of autonomy” for 50 years, including guarantees of free speech, capitalist markets and English common law under a “one country, two systems” arrangement. Some residents say China has been slowly chipping away at its autonomy even before the full integration. Jinshan Hong & Lisa Du, Bloomberg