Macau’s IP brands shine at HKILS 2025

Macau’s cultural and creative industries made a strong impact at the Hong Kong International Licensing Show (HKILS) 2025, recently held at the Hong Kong Convention and Exhibition Centre.

The Cultural Affairs Bureau (IC) organized the “Macau Creative Pavilion” to promote local intellectual property (IP) brands globally and facilitate business partnerships.

The pavilion showcased 12 original Macau IP brands, attracting over 14,000 visitors during the three-day event. It hosted 14 promotional sessions that drew more than 100 international buyers and institutions, leading to nearly 300 business negotiations and several preliminary cooperation agreements.

These brands integrate distinctive local cultural elements into innovative designs and have formed partnerships with tourism, commercial, and leisure enterprises, including the Macau International Airport and organizations across the Greater Bay Area.

Notable exhibitors included Whatelephant, Bucket King, Cosmic Travelers, and Mr. Bubbles.

Organized by the Hong Kong Trade Development Council (HKTDC), HKILS is one of Asia’s premier licensing exhibitions, providing a platform for global licensors, brands, and buyers to explore cross-disciplinary business collaborations. This year’s event featured over 550 brands, including international giants like Coca-Cola and Monopoly, alongside the rising stars from Macau, Hong Kong and the Design Licensing and Business (DLAB) Support Scheme.

Nadia Shaw