NBA China announces partnership with Li-Ning
NBA China announced a multiyear marketing partnership with the Beijing-based sportswear brand Li-Ning. The announcement, made yesterday ahead of the 2026 NBA China Games, aims to expand fan engagement and youth basketball programs nationwide. The partners will host activities through NBA Hoop Park, NBA House, and other events, and use digital and social platforms to promote Li-Ning’s basketball athletes and products. They will also provide coaching and development opportunities for young players. The partnership with NBA China follows Li-Ning’s June agreement with basketball superstar Stephen Curry and Curry Brand, strengthening the sportswear brand’s basketball strategy.
Leave a reply
You must be logged in to post a comment.


















