Corporate bits | Sands launched first fashion week, a celebration of style

Sands Resorts Macao launched its first Sands Macao Fashion Week, hosting six days of fashion programs and promotions. The fashion week included runway and boutique shows created over the canals of the Shoppes at The Venetian, fashion parades at Shoppes at Parisian and other special events open to the public.

Top international label La Perla also used the Sands Macao Fashion Week 2017 as the perfect stage to launch its Spring/Summer 2018 collection, which introduced 70 ready-to-wear and haute couture looks.

Taking place between October 19 and 24, the event “instantly established itself as a major new event on the industry’s global calendar,” according to a press release issued by Sands China. In addition to the “Walk on Water” runway shows that took place on The Venetian Macao’s Grand Canal, The Parisian Macao’s Avenue des Champs Elysees featured live catwalk shows showcasing the latest looks from a selection of stores for the coming season, set against the backdrop of the iconic Eiffel Tower.

The Fashion Week also saw exhibitions at Shoppes at Four Seasons, revealing the crème de la crème of fashion from the world’s premium fashion houses.

A highlight of the week was a VIP gala dinner, held at The Venetian Macao’s main lobby, featuring a La Perla fashion show attended by around 200 celebrities and fashion elite from China, Hong Kong, Taiwan, Japan, Korea, USA, France, UK, Italy and Russia.

As part of Sands China Ltd.’s ongoing campaign to support Macau’s cultural and creative industries, Macau Productivity and Technology Transfer Center (CPTTM) was invited to participate in two of the events, including presenting the closing runway show at the Shoppes at Parisian, where eight local Macau designers and brands with over 50 new looks were showcased.

The designers are part of CPTTM’s Fashion Incubation Program (MaConsef) 2017, which aims to improve the knowledge and technical skills of locals going into the industry.

David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp., said: “We are absolutely thrilled that Sands Macao Fashion Week has got off to such a sensational start. With some of the biggest names of the fashion and entertainment industry descending on Macau for a series of cutting-edge events capped by the stunning premiere of La Perla’s Spring/Summer 2018 collection and the involvement of the local fashion industry, we have proudly declared the arrival of Sands Macao Fashion Week on the international fashion scene.”