First-store scheme draws 500 inquiries in opening phase

The “First-Store Economy Scheme,” since its November 2025 launch, has received 500 inquiries and 13 registered applications in the first phase – a 2.6% conversion rate, the Commerce and Investment Promotion Institute (IPIM) reports.

IPIM Executive director Sam Lei told reporters at a September press conference that the scheme aims “to attract more than 20 domestic and international brands” to establish a physical store in Macau.

The three-year program, divided into six application phases, targets leading retailers opening their debut in Macau, or those that have opened since August 2025.

The first phase deadline is Jan. 31, 2026; the second phase will run May 1 to July 31.

International brands qualify if they are ranked in the Global Top 100 or World’s Top 500, have been operating for 10 or more years with top-50 market value, operate 10 stores across three countries, or are endorsed by chambers in Portuguese-, Spanish-, or European-speaking nations.

Mainland China, Hong Kong, and Taiwan brands must have five years of operation, a top-10 domestic ranking, and at least five stores in major cities, Greater Bay Area hubs, or local regions.

Approved brands can secure up to MOP1 million in funding. NS