IPIM and MGTO lead delegation to promote Macau in Dubai and Saudi Arabia

For the first time, representatives of the Commerce and Investment Promotion Institute (IPIM) and the Macao Government Tourism Office (MGTO) conducted investment and Meetings, Incentives, Conferences, and Exhibitions (MICE) promotion activities in Dubai, United Arab Emirates, and Riyadh, Saudi Arabia.

IPIM noted in a press statement that, at the end of last month, a five-day series of activities promoting Macau’s advantages to foreign investment took place.

During the trip, IPIM representatives visited enterprises in the Middle East. They presented IPIM’s one-stop services, Macau’s favorable MICE environment, and business opportunities to entice these enterprises to invest in Macau and encourage them to host a diverse range of MICE events in the region.

The local delegation participated in two Middle East Market Tourism and MICE Destination Promotion and Networking Seminars (Promotion and Networking Seminars) organized by MGTO.

According to a Saudi Arabian enterprise’s owner, face-to-face communication with the IPIM team provided insight into Macau’s MICE activities, noting that the enterprise intends to organize buyers to participate in conventions and exhibitions in Macau for more collaboration opportunities and business expansion.

The exchange included a general presentation of the MICE software and hardware facilities in Macau and Hengqin. A UAE-based MICE enterprise expressed interest in visiting the locations for field inspection and participation in MICE events.

The same delegation also visited the Riyadh International Convention & Exhibition Centre and the Dubai World Trade Centre to explore how their MICE facilities and services consistently attract international MICE events.

The IPIM discussed potential future collaborations in exhibitions and conferences with the organizer of the Gulfood Expo.

During the Promotion and Networking Seminars organized by MGTO, IPIM representatives presented the latest updates on the Macau-Hengqin exhibition to the local MICE industry, fully leveraging the advantages of the Multi-venue Event pattern.