Melco announces innovative retail partnership at Studio City

Lawrence Ho

Melco Crown Entertainment and Taubman Asia yesterday unveiled plans to develop a retail project to be located at Studio City, a cinematically themed entertainment, retail and gaming resort currently under construction on the Cotai Strip.
Named The Boulevard at Studio City, the project is scheduled to open in the third quarter of 2015, coinciding with the opening of the integrated resort. According to a press release issued by Melco, the mall will be “a unique, 300,000 sq. ft. ‘immersive’ retail entertainment environment, [that] will bring the world’s best shopping to life in Macau by transporting guests to high-energy street-scapes, entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills.”
Taubman Asia is providing merchandising, marketing and management services for the retail project. The press release mentions that the retail specialized company “has conducted detailed research on the Macau landscape in order to develop a strategic and focused approach which brings together the right mix of fashion-forward brands to deliver an unmatched retail experience for customers.”
René Tremblay, president of Taubman Asia, said that The Boulevard at Studio City is expected to be “a one-of-a-kind retail entertainment experience that will cater to the discerning tastes of Greater China’s consumers.”
Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment said: “With the combination of Melco Crown Entertainment’s expertise in developing world-class integrated entertainment resorts and Taubman Asia’s extensive experience in the global retail industry, I am confident that The Boulevard at Studio City will deliver an exciting and dynamic shopping environment that will delight customers and bring an additional, new and unique non-gaming attraction to Macau.”

what is taubman asia?

According to the information released by Melco Crown, Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust. Taubman is engaged in the ownership, management and/or leasing of 21 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman Asia is a subsidiary of U.S. Mall operator Taubman Centers – a leader in the shopping center industry. Taubman Asia is the platform for Taubman Centers’ expansion into China and South Korea and focuses on owning, managing, and/or leasing high-quality and sustainable retail real estate projects across Asia.