MGM expands into Korean market

MGM Resorts International is working to strengthen its presence in the Korean tourism market. The company is participating in the “Experience Macao Roadshow in Korea” organized by the Macao Government Tourism Office to showcase Macau’s potential to Korean visitors.

The roadshow takes place through June 2 at a Seoul department store to highlight Macau’s cultural and entertainment offerings. MGM is promoting performances like the residency show “MGM 2049” collaboration with Chinese filmmaker Zhang Yimou. The company also showcased Forbes and Michelin-starred dining options to highlight Macau’s development as a “Creative City of Gastronomy.”

At its booth, MGM featured a lucky draw machine decorated with its Golden Lion emblem and appearances by its mascot Leo. Prizes included accommodation discounts and souvenirs to attract Korean travelers. The accommodation package also included transit passes and cruise tickets to promote exploring Macau’s blend of Eastern and Western influences across its transportation routes.