MGM has collaborated with the University of Macau (UM) to hold the “MGM Talent Development Series Seminar – Chinese Consumer Behavior: Challenges and Trends,” attracting 200 participants.
Advised by the Economic Affairs Department of Liaison Office of the Central People’s Government in the Macau SAR, the talk also provided information for the city’s tourism industry on capturing emerging opportunities as mainland residents resume visiting Macau.
With a focus on consumer research in mainland China and Macau, the latter being centered around integrated resorts, participants were taught the differences in consumer behavior and habits between the two areas, the gaming operator said in a statement.
The firm added that the information would help “optimize strategies in brand positioning, tailor-made service, advertising and promotional activities, which will enhance the sustainable development of Macau’s integrated resorts.”
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