Sands China Ltd. has recently entered into a strategic partnership with Tencent Video and Maoyan Entertainment.
The three parties will leverage their respective strengths to foster cooperation, including by hosting large-scale offline events, creating content about lifestyle and entertainment programs, and online marketing and promotion.
“These initiatives will provide continued support for the diversification of Macau’s tourism industry and further enhance the city’s positioning as a premium destination,” the gaming operator said in a statement.
Tencent Video is the premier destination for online video streaming with 117 million subscribers as of September 30, 2023. It offers a selection of content that includes drama series, films, variety shows, animation, sports, documentaries, and news.
Maoyan Entertainment, meanwhile, has three major business segments: online entertainment ticketing services, entertainment content services, and advertising services.
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