Fair sees rise in business matching sessions

The 2024 Guangdong & Macao Branded Products Fair (2024GMBPF) drew in a crowd of over 100,000 visitors throughout the four-day exhibition.

As per a report from the Commerce and Investment Promotion Institute (IPIM), close to 400 business matching sessions were organized at the 2024GMBPF, marking a 17% increase from the previous year.

This led to the finalization of 65 projects, boosting the efficiency and professionalism of the investment promotion at the event. Furthermore, nearly 1,000 enthusiasts of Chinese traditional clothing introduced the “China chic” trend to the local community, encouraging consumption.

The Investor’s “One Stop Service” provided by IPIM attracted over 30 exhibitors, with some, including a listed company.

Alongside the fair, a local association arranged a parallel multi-venue event named “GBA Entrepreneur Forum”, where about 100 representatives from Guangdong and Macao enterprises gathered to discuss strategies for enhancing economic development in GBA.

The event also saw the launch of the Hengqin blue paper—Report on the Development of Guangdong-Macao In-Depth Co-operation Zone in Hengqin (2023).

Livestreaming promotions and product marketing sessions were combined to ensure synchronized online and offline promotion of the event. IPIM reported that nearly 50 hours of livestreaming showcased over 200 exhibitors, attracting around 1.8 million viewers. Staff Reporter