IAA launches Macau chapter

The International Advertising Association (IAA) has established a new Macau chapter at Vasco Bar & Lounge at Artyzen Grand Lapa to extend marketing and advertising into “one of the fastest-growing markets in the Asia-Pacific region.” According to the association, it will serve as a platform for marketing industry professionals and educators to “connect, learn and share their experiences.” The goal is to “collaborate and create meaningful and effective campaigns that can influence positive values for Macau.” This new Macau chapter joins 34 other chapters, which cover more than 56 different countries and languages.