MACAU DAILY TIMES 澳門每日時報

Top Menu

  • Our Team
  • Editorial Statute
    • Code of Ethics
    • Privacy Policy
    • Terms and Conditions
  • Archive
    • PDF Editions
  • Contacts
  • Extra Times
    • Drive In
    • Book It
    • tTunes
    • Features
    • World of Bacchus
    • Taste of Edesia

Main Menu

  • Home
  • Macau
    • Photo Shop
    • Advertorial
  • Interview
  • Greater Bay
  • Business
    • Corporate Bits
  • China
  • Asia
  • World
  • Sports
  • Opinion
    • Editorial
    • Our Desk
    • Business Views
    • China Daily
    • Multipolar World
    • The Conversation
    • World Views
  • Our Team
  • Editorial Statute
    • Code of Ethics
    • Privacy Policy
    • Terms and Conditions
  • Archive
    • PDF Editions
  • Contacts
  • Extra Times
    • Drive In
    • Book It
    • tTunes
    • Features
    • World of Bacchus
    • Taste of Edesia
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
logo
FOUNDER & PUBLISHER Kowie Geldenhuys
EDITOR-IN-CHIEF Paulo Coutinho
Macau,

MACAU DAILY TIMES 澳門每日時報

  • Home
  • Macau
    • Photo Shop
    • Advertorial
  • Interview
  • Greater Bay
  • Business
    • Corporate Bits
  • China
  • Asia
  • World
  • Sports
  • Opinion
    • Editorial
    • Our Desk
    • Business Views
    • China Daily
    • Multipolar World
    • The Conversation
    • World Views
  • “Luminous Brilliance: The Artistry of Zibo Liuli” Opens This October at POLY MGM MUSEUM in Macau

  • Gov’t rolls out 10-week spending drive with three stackable voucher types

  • Uber’s numbers climb, but users see little change

  • The Chinese Library welcomes autumn at Tai Kwun

  • DSEDJ will implement AI-based education across all school stages

  • Property firm busted for selling foreign worker quotas in RMB1 million scheme

Macau
Home›Macau›Apple is said to amplify its audio-device strategy in 2019

Apple is said to amplify its audio-device strategy in 2019

By -
Tuesday, June 26, 2018
67
0
Share:

Apple Inc. is about to pump up the volume on its audio-device strategy, planning higher-end AirPods, a new HomePod and studio-quality over-ear headphones for as early as next year, according to people familiar with the matter.

The Cupertino, California-based company is working on new AirPods with noise-cancellation and water resistance, the people said. Apple is trying to increase the range that AirPods can work away from an iPhone or iPad, one of the people said. You won’t be swimming in them though: The water resistance is mainly to protect against rain and perspiration, the people said.

Slated for 2019, the earbuds will likely cost more than the existing USD159 pair, and that could push Apple to segment the product line like it does with iPhones, one of the people said. Apple is also working on a wireless charging case that’s compatible with the upcoming AirPower charger.

The company has also internally discussed adding biometric sensors to future AirPods, like a heart-rate monitor, to expand its health-related hardware offerings beyond the Apple Watch, another person said. The current AirPods will be refreshed later this year with a new chip and support for hands-free Siri activation, Bloomberg News reported.

There are over-ear headphones coming from Apple, too. Those will compete with pricey models from Bose Corp. and Sennheiser. They will use Apple branding and be a higher-end alternative to the company’s Beats line. Apple originally intended to introduce the headphones by the end of 2018, but has faced development challenges, and is now targeting a launch as early as next year, the people said. They asked not to be identified talking about unreleased products. An Apple spokeswoman declined to comment.

The consumer-electronics giant uses unique accessories like the AirPods to round out its hardware and software ecosystem. Accessories have become an important revenue source in recent years, helping Apple’s Other Products unit generate sales of $12.9 billion in the 2017 fiscal year. That’s cushioned a slowdown in iPhone unit growth.

The upcoming audio push builds on Apple’s earlier success in the field. The iPod and iTunes digital music store helped revive the industry and began a transformation that turned the company from a computer maker into a mobile-device giant.

In 2012, Apple declared itself one of the largest shippers of audio speakers because of the earbuds that come bundled with its devices and the built-in speakers in iPhones, Macs and iPads. Two years later, Apple bought headphone maker and streaming-music company Beats for $3 billion, its largest acquisition. An in-house audio-product team is run by Gary Geaves, formerly an engineer from B&W Group Ltd., a maker of speaker systems and headphones.

Apple is shaking up its supply chain in preparation for the latest audio products, expanding a partnership with iPhone manufacturer Foxconn Technology Group and lessening its reliance on smaller hardware maker Inventec Corp., the people said.

Apple plans to ramp up AirPods production by working with Foxconn, people familiar with the arrangement said. Thus far, it has mostly worked with Inventec, but builds about 30 percent of the units with Luxshare Precision Industry Co. When the earbuds first came out in 2016, they were delayed, and there was limited supply after the product finally went on sale.

Apple’s latest music-focused device, the HomePod, was also delayed, and has seen sluggish sales so far – although reviewers praised the sound quality. It was originally built with Inventec, but Apple has since expanded production to Foxconn. Apple is working on a new version of the HomePod for as early as next year, and it could switch production away from Inventec for the latest model, according to people familiar with the relationship.

Inventec executives met with Apple executives in California in recent weeks to discuss future HomePod orders, but a final decision on working with Inventec on the new model hasn’t been made, the people said. An Inventec spokeswoman said the company “will try its best to secure new orders.” Mark Gurman, Debby Wu,  Bloomberg

FacebookTweetPin

Share this:

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X

Like this:

Like Loading…

Related

Previous Article

Corporate Bits | Sands China receives awards ...

Next Article

‘Art Is Play’ brings colorful installations to ...

0
Shares

    Related articles More from author

    • Macau

      Briefs | Football: Macau FA says it is still investigating 21-18 match

      Thursday, July 4, 2019
      By -
    • Macau

      Madonna tour adds second date in Bangkok

      Thursday, October 8, 2015
      By -
    • Macau

      Briefs | Macau airport sets up Jiangmen service center

      Thursday, July 25, 2019
      By -
    • Corporate BitsMacau

      Galaxy supports national Olympic athletes’ visit to Macau

      Tuesday, September 3, 2024
      By -
    • Macau

      Chui visits Zhongshan to intensify cooperation

      Thursday, January 8, 2015
      By -
    • Macau

      AL Plenary | Lawmakers pass bill recognising construction professionals

      Thursday, December 18, 2014
      By Catarina Pinto

    Leave a reply Cancel reply

    You must be logged in to post a comment.

    0

    • Macau

      Sheraton Grand, The St. Regis reopen recreational facilities

    • World of Bacchus

      The New Face of Dão

    • Macau

      World’s biggest gamblers can’t halt Aussie casino bond risk jump

    DAILY EDITION

    Friday, September 18, 2026 – edition no. 5039
    Friday, September 18, 2026 – edition no. 5039

    Greater Bay

    MDT MACAU GRAND PRIX SPECIAL

    September 2026
    M T W T F S S
     123456
    78910111213
    14151617181920
    21222324252627
    282930  
    « Aug    

    Timeline

    • Friday, September 18, 2026

      “Luminous Brilliance: The Artistry of Zibo Liuli” Opens This October at POLY MGM MUSEUM in Macau

    • Friday, September 18, 2026

      Gov’t rolls out 10-week spending drive with three stackable voucher types

    • Friday, September 18, 2026

      Uber’s numbers climb, but users see little change

    • Friday, September 18, 2026

      The Chinese Library welcomes autumn at Tai Kwun

    • Friday, September 18, 2026

      DSEDJ will implement AI-based education across all school stages

    • Friday, September 18, 2026

      Property firm busted for selling foreign worker quotas in RMB1 million scheme

    • Friday, September 18, 2026

      Huawei unveils new chips as firm steps up the AI race with Nvidia

    • Friday, September 18, 2026

      AI agents learn from ‘the best’

    • Friday, September 18, 2026

      Survey finds high satisfaction among Macau families in Hengqin

    • Friday, September 18, 2026

      Late renewal fees for non-resident workers rise

    Extra Times

    Extra TimesHeadlinesTaste of Edesia

    The Chinese Library welcomes autumn at Tai Kwun

    The Chinese Library, the contemporary Chinese restaurant at Tai Kwun, has unveiled a new autumn menu led by Executive Chef Junno Li. Recognised with One Diamond in the Black Pearl ...
    • Ethan Hawke leads a tense, Depression-era thriller in ‘The Weight’

      By MDT/AP
      Friday, September 18, 2026
    • QMS Medicosmetics launches at Mandarin Oriental Macau: Where German science meets luxury skincare

      By -
      Friday, September 18, 2026
    • The confluence of craft: An evening at Estuary

      By Irene Sam, MDT
      Friday, September 11, 2026
    • The Korean thriller ‘Hope’ is a creature feature to the tilt

      By MDT/AP
      Friday, September 11, 2026
    • Recent

    • Popular

    • “Luminous Brilliance: The Artistry of Zibo Liuli” Opens This October at POLY MGM MUSEUM in ...

      By MGM Macau PR
      Friday, September 18, 2026
    • Gov’t rolls out 10-week spending drive with three stackable voucher ...

      By Yuki Lei, MDT
      Friday, September 18, 2026
    • Uber’s numbers climb, but users see little change

      By Renato Marques, MDT
      Friday, September 18, 2026
    • The Chinese Library welcomes autumn at Tai Kwun

      By Irene Sam, MDT
      Friday, September 18, 2026
    • DSEDJ will implement AI-based education across all school stages

      By Ricaela Diputado, MDT
      Friday, September 18, 2026
    • Property firm busted for selling foreign worker quotas in RMB1 million scheme

      By Ricaela Diputado, MDT
      Friday, September 18, 2026
    • Huawei unveils new chips as firm steps up the AI race with Nvidia

      By -
      Friday, September 18, 2026
    • Canidrome may have its days numbered, decision in ‘one or two months’

      By Paulo Coutinho, MDT
      Thursday, May 26, 2016
    • Animal Welfare | Macau: Anima slams Canidrome management for avoiding debate

      By -
      Wednesday, May 4, 2016
    • Editorial | Canidoomed

      By Paulo Coutinho, MDT
      Wednesday, June 1, 2016
    • Animal Welfare | Canidrome presented with ultimatum: close or move

      By Daniel Beitler, MDT
      Friday, July 22, 2016
    • Australia regulator cracks down on alleged exportation of dogs to Macau

      By Paulo Coutinho, MDT
      Friday, June 10, 2016
    • USE OF ENGLISH IN MACAU | A ‘de facto’ official language

      By Catarina Pinto
      Monday, July 6, 2015
    • Animal rights | Canidrome: Anima in fresh airline negotiations as Canidrome closure looks more likely

      By Daniel Beitler, MDT
      Friday, May 27, 2016
    • Contact our Administrator
    • Contact our Editor-in-Chief
    • Contacts
    • Our Team
    • Privacy Policy
    • Terms and Conditions
    • Editorial Statute
    • Code of Ethics
    COPYRIGHT © MACAU DAILY TIMES 2008-2026. ALL RIGHTS RESERVED
    MACAU DAILY TIMES
    • Home
    • Macau
      • Photo Shop
      • Advertorial
    • Interview
    • Greater Bay
    • Business
      • Corporate Bits
    • China
    • Asia
    • World
    • Sports
    • Opinion
      • Editorial
      • Our Desk
      • Business Views
      • China Daily
      • Multipolar World
      • The Conversation
      • World Views
    • Our Team
    • Editorial Statute
      • Code of Ethics
      • Privacy Policy
      • Terms and Conditions
    • Archive
      • PDF Editions
    • Contacts
    • Extra Times
      • Drive In
      • Book It
      • tTunes
      • Features
      • World of Bacchus
      • Taste of Edesia
    Loading Comments...

    You must be logged in to post a comment.

    %d