Broadway Macau | Interactive multimedia on show at Hello Kitty exhibition

Galaxy Entertainment Group is presenting “Hello Kitty Hello Again” at Broadway Macau, with additional plans to bring the exhibition to nearby Greater Bay Area cities.

Lo Tak Chong, managing director of the event’s organizer MACEXPO Exhibition Co., Ltd., told the press yesterday that some 25,000 pre-sale tickets have already been bought, with 70,000 to 80,000 visitors expected to see the exhibition.

“We’ve been planning to move the exhibition to the mainland. […] Guangdong is quite close and we think cities such as Shenzhen and Guangzhou are suitable for [the exhibition]. At the moment, we have no exact plans, but we are headed in that direction,” said Lo.

“Hello Kitty Hello Again” features a total of 10 themed zones based on different Hello Kitty characteristics.

Lo said that 60-70% of the exhibition will feature interactive multimedia zones.

The exhibition begins with the first zone, “Apple of My Eye,” featuring an interactive screen. It is followed by “I Am Kitty White,” a room that features Hello Kitty and Tiny Chum interactive games.

“When visitors enter, they will be given a pair of glasses [that have a built- in smart chip] which can help them explore the secrets of particular zones,” said Lo.

A “Hello Kitty Jumper Workshop” is also available at the exhibition, where a local craftsperson will assist visitors in creating badges, patterns and messages on tote bags and hats.

In the exhibition, the character is presented in red flower-frame glasses inspired by this year’s 45th anniversary exhibition in Japan.

The exhibition will run from today until September 1. LV