The SAR government has announced an earlier launch of its citywide consumption-boosting initiative, moving the launch date to Sept. 30, ahead of its original October schedule. This program aims to stimulate the local economy by promoting spending in community neighborhoods and supporting small to medium-sized enterprises across the region.
The initiative will launch later this week and run for 13 weeks, concluding on Dec. 29, while operating under an anticipated budget of MOP100 million. To mark the launch, an additional MOP10 million will be allocated to the budget during the first week to celebrate the Establishment Day of the People’s Republic of China.
Consumers can benefit from discounts on purchases exceeding MOP50 at participating stores, with each transaction entering them into a draw for prizes totaling MOP1.68 million. The draw will take place at the end of the initiative, providing further incentive for local spending.
The official launch ceremony is set for Sept. 25 at the San Kio Basketball Court, where more details about participating stores and how to join the program will be unveiled. Nadia Shaw
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