Macau wins multiple gold awards at PATA Travel Mart 2025

The Macao Government Tourism Office (MGTO), together with local travel trade representatives, promoted the city at the Pacific Asia Travel Association (PATA) Travel Mart 2025, held from August 26 to 28 in Bangkok.

A key highlight was the PATA Gold Awards presentation on August 27, where MGTO’s “Experience Macao Limited Edition” campaign, created with six integrated resort operators, won the Grand Award in Marketing.

The campaign, launched in 2024, reached more than 5.1 billion impressions worldwide through interactive games, celebrity promotions, and social media engagement.

Melco Resorts and Sands China also earned Gold Awards for their hospitality and community-based marketing efforts.

Melco’s “Sanrio Characters Studio City Carnival” won best marketing campaign in hospitality, while Sands China’s bilingual publication “In Search of Its Roots – An Illustrated History of Rua das Estalagens” won best printed marketing campaign.

More than 1,000 delegates from 50 countries attended this year’s PATA Travel Mart, one of Asia Pacific’s leading tourism trade shows. MGTO director Maria Helena de Senna Fernandes officiated at the event’s opening and led a delegation of 12 local tourism stakeholders, including Air Macau.