MGM has joined hands with two local tech enterprises to carry out “smart” upgrades at the gaming operator’s properties. According to a statement, the digital enhancements will be “instrumental in elevating MGM’s hotel and marketing operations, meeting the demand for technologies among today’s travelers.”
MGM and Pachira Enterprises Limited inked a strategic cooperation framework agreement earlier in December.
The collaboration will see a series of technological upgrades at MGM, like automated room reservations using AI-powered voice agents, smart dial-in and dial-out systems and smart marketing.
On the same day, MGM and DigitalBay, a digital marketing SME founded by a young entrepreneur in Macau using innovative approaches, also entered a partnership to jointly explore growth opportunities. Under the collaboration, the “MGM Room Service Mini Program” will be integrated with DigitalBay’s latest WeChat community marketing Software-as-a-Service product, “Interactive Marketing Cloud.”