Sands China Ltd. and Star CM Holdings Limited announce their strategic partnership from 2023 onwards.
According to a statement issued by the gaming operator, the two companies will “elevate their long-term partnership to a new level with the objectives of creating more diverse tourism projects.”
Star CM Holdings Limited is the largest IP creator and operator of variety shows in China.
Since 2012, it has maintained a robust partnership with Sands China.
To date, the two companies have collaborated on over 20 projects, including Asia’s top music award event ‘China Music Awards’ and the popular singing competition TV show, ‘Sing! China Macao Concert’, both of which have been held in Macau for eight consecutive years.
In 2022, the two partners brought the street dance competition reality TV show ‘Street Dance of China’ to The Venetian Macao’s Cotai Arena.
