Alibaba partners with local cinemas to launch iCIRENA

Alibaba Pictures Group Limited recently announced that iCIRENA, the international version of Fenghuang Yunzhi, has partnered with cinemas in Macau and Hong Kong, including Emperor Cinemas in Hong Kong, and Galaxy Cinemas and Bona International Cinemas in Macau. This collaboration aims to introduce a new technological experience to the film market in Macau and Hong Kong through an integrated smart cinema solution. Fenghuang Yunzhi, developed by Alibaba Pictures, is a digital management platform for cinemas.