Cape Verde | More promotion among Chinese entrepreneurs needed

Cape Verde should be made more widely known to Chinese business people and other citizens, the former deputy director of the Foreign Ministry’s Department of Foreign Trade Wang Cheng’ An said in Beijing, quoted by Cape Verde’s Inforpress news agency.

The idea was mentioned during a lecture on “Trade relations between China and Portuguese- speaking countries,” given to a group of Cape Verdean journalists from various public and private institutions in Beijing, China, at a training seminar for media professionals from developing countries.

Wang Chengan, who was previously General-Secretary of Forum Macau and has worked in several Portuguese-speaking countries, including Cape Verde, said some Chinese already know Cape Verde but “not in depth” as many do not even know where it is, what the investment climate is like or what the country has to offer tourists.

“It is necessary to expand the promotion of Cape Verde in China so that the Chinese can get to know the country better, especially to entrepreneurs who can invest, but who do not know exactly what the investment projects are,” he said, stressing that the Cape Verde embassy in China has done a “good job,” but that it must continue, given that promotion of the archipelago “has not been enough.”

What Cape Verde needs to do, said Wang Chengan, is to organize meetings with Chinese business people to present the archipelago, investment projects, improve cooperation, the business climate, among others, so that they might become interested in investing. MDT/Macauhub