The East Asia Super League (EASL), the regional competition for basketball clubs in East Asia, has appointed Asia sports industry veteran Mark Fischer as Chief Commercial Officer, the group announced in a statement.
Fischer will be responsible for driving the league’s marketing partnerships, media distribution, and other commercial revenue streams in this newly-created role.
“With our upcoming Terrific 12 tournament in Macau this September, [the] home-and-away league formally launching in Fall 2021, and our new digital content series launching, now is the perfect time to add an executive with Mark’s outstanding track record of success in building, marketing, and commercializing sports properties in Asia,” said Matt Beyer, EASL CEO.
As the first managing director of the National Basketball Association’s China operations, Mark Fischer led NBA China from a 2-person startup in 2003 to a body valued at $2.3 billion in 2008. He had previously served as General Manager of NBA Taiwan and as head of NBA Asia’s sponsorship and events business based out of Hong Kong.
No Comments