Local brands seek gov’t help to boost visibility at MFE

Local heritage brands have called on the government to enhance promotional efforts during the Macao Franchise Exhibition (MFE), where innovative strategies for revitalizing traditional businesses were a central theme. The MFE hosted the Macau Heritage Brands Theme Forum, which focused on integrating technology into marketing and celebrated 13 brands with histories spanning 20 to 100 years.

At the forum, a representative from Medan Snacks highlighted the company’s recent upgrades, including semi-automatic production machines and smart cashier systems aimed at improving inventory management and cost control. He emphasized the need for government-sponsored training programs to equip industry professionals with essential knowledge. Another local business owner, representing Lai Kee ice cream shop, noted an uptick in tourists from Southeast Asia, Japan, and South Korea, who are eager to explore Macau’s rich history through its traditional shops. He echoed the call for increased government support in promoting these local brands.

Exhibitors at the MFE included popular beverage and tea brands CHUCHAT and CHAGEE. While neither brand currently operates in Macau, CHAGEE expressed interest in entering the market but has not provided a specific timeline for expansion. Since its establishment in 2017, CHAGEE has rapidly grown to over 5,000 locations worldwide, including in Hong Kong and Southeast Asia. Rex Ho, Deputy General Manager of CHAGEE (Hong Kong and Macau), said the brand focuses on creating a comfortable tea-drinking experience while fostering cultural appreciation. Nadia Shaw