The Ordinary Spot Treatment 

The Ordinary will launch their targeted blemish formulation in a powder-to-cream format, Sulfur 10% Powder-to-Cream Concentrate,  to immediately target the look of angry breakouts in a convenient, portable format. Formulated with 10% Sulfur to reduce the appearance of spot redness and balance excess oil, this treatment starts to work upon application, for visible results in as little as 1 hour.

The past five years have seen the acne and blemish market in rapid growth, with spot creams, pimple patches, and drying solutions dominating the market. This growth is predicted to continue, with Global Marketing Insights reporting that by 2032, the value of the Anti-Acne Cosmetics Market is predicted to increase by over 50%. Yet amongst the influx of spot-treatment products that currently exist, immediacy and visible results appear to matter the most to consumers.

The Ordinary’s blemish solution portfolio already consists of an assortment of solutions aimed at maintaining clear skin, targeting breakouts and post-blemish solutions – for example, Salicylic Acid 2% Masque.

The Ordinary’s Sulfur 10% Powder-to-Cream Concentrate has a unique, novel powder-to-cream texture. This format is not only unique but practical as it allows for easy application and adjustable dispensing with a texture that  helps to absorb excess oil and reduce visible shine. The powder format was selected to help with stability as powder formulations are generally more stable than formulations with a higher concentration of water.

As the product begins in its powder state, it can easily be taken on the go and applied directly to the spot with a clean finger as needed, keeping consumers prepared for those surprise breakouts in public. IS