Sun Protection from The Ordinary 

This May, The Ordinary will launch UV Filters SPF 45 Serum – a serum-textured sunscreen offering broad-spectrum SPF 45 protection against sun damage and premature skin aging caused by sun exposure.

The Ordinary has formulated an SPF product in the past—the Mineral UV Filters SPF 30 with Antioxidants. But after receiving consumer feedback regarding the mineral formula’s thick texture and white cast, the brand discontinued its SPF and went back to the lab to formulate a sun protectant that its consumers will not only need but want to use daily.

Introducing – finally – The Ordinary’s UV Filters SPF 45 Serum – a brand new formulation providing broad-spectrum SPF protection against sun damage and premature skin aging. 

A common question amongst consumers is the difference between mineral and chemical suncare.

Essentially, both types of sunscreen formulations contain chemicals because everything is chemicals. While both chemical and mineral filters can be used in a formulation to provide great UV protection, it is harder to formulate a truly transparent, lightweight, and accessibly priced sunscreen with mineral filters alone—especially when looking to achieve a high SPF product.

This time, The Ordinary has stepped away from Mineral Filters and instead, worked with a blend of FDA-approved chemical filters to formulate an affordable, lightweight, high-SPF sunscreen that feels comfortable on the skin and does not leave a white cast – one that is suitable for daily use, and that you will truly want to wear every day.

Despite the usage of SPF becoming more prominent over the last decade, a study in the USA reported that among those who wear sunscreen, 18% wear it daily, 17% wear it weekly – yet the majority note that they rarely wear it (45%).

So this is where The Ordinary’s UV Filters SPF 45 Serum comes in. It is suitable for all skin types, including sensitive skin – an important factor in SPF purchasing behaviour as shown by the 28% of UK consumers concerned about skin sensitivity when it comes to sunscreen products. IS