Wynn launches Korean health brand to support medical tourism

Wynn Resorts has launched a new health and wellness offering at Wynn Palace through the opening of Blanc de Vie Medical Centre, a South Korean medical aesthetic brand. The company says the move is part of a broader push to support Macau’s transformation into a diversified tourism hub.

According to Wynn, the new facility provides medical aesthetic and chronic care services and is the first Korean-operated medical clinic based in a hotel resort. The initiative seeks to capture new demand in the medical tourism sector and contribute to the local “big health” industry, which the government has identified as a pillar for long-term economic growth.

In a company statement, Wynn said the center’s launch is in line with the SAR’s “1+4” policy framework, supporting integration between tourism and healthcare services. The opening was attended by senior executives and mainland Chinese political representatives.

Linda Chen, President and Vice Chairman of Wynn Resorts, attended the launch ceremony and said the facility shows how “cross-sector partnerships can support Macau’s development goals.” Wynn added that further initiatives may follow, as it continues to explore non-gaming opportunities under government diversification targets.