Wynn supports debut of ‘California Wine Month’ as industry event shows premium positioning

The 8th edition of “California Wine Month,” hosted by the California Wine Institute, opened on June 25 at Wynn Palace, marking its debut in Macau and expanding the program’s regional footprint alongside Hong Kong.

This year’s edition commemorates the 50th anniversary of the 1976 “Judgment of Paris,” a landmark blind tasting that reshaped perceptions of California wines globally. The campaign also serves as a platform to promote California’s contemporary wine industry, with a focus on quality, innovation and sustainability.

Wynn Macau, Limited supported the event as sponsor, positioning the initiative as part of its broader strategy to bring international culinary and lifestyle events to Macau.

The company said the collaboration underscores Macau’s role as a “World Centre of Tourism and Leisure” and a “Creative City of Gastronomy,” while supporting the development of the city’s premium hospitality and events sector.

Linda Chen, president, vice chairman and executive director of Wynn Macau, Limited, said the event echoes Macau’s ability to serve as a bridge between East and West in the food and beverage space.

“By supporting this event, we not only promote the exchange and integration of international wine traditions in the city, but also create valuable opportunities for the industry to engage with leading global experts,” Chen said.

“This is both a proactive response to the national strategy of cultivating high-quality development of service sector, and a reflection of Macau’s unique advantages and promising prospects as a bridge to the world,” the executive added.

Meanwhile, Christopher Beros, director for Greater China & Southeast Asia, said 2026 represents a milestone year for California wine producers, particularly as they mark the 50th anniversary of the Judgment of Paris.

“2026 is a landmark year for California wines for us. The 50th anniversary of the Judgment of Paris isn’t just about celebrating a historic victory – it’s about showcasing how California has continued to lead the world in quality, innovation, and sustainability,” he said.

“The values and spirits that shaped the Judgment of Paris and define California wines continue to drive California winemakers today, and the theme of ‘Boldness’ runs through everything we do, from pioneering new winemaking techniques to being at the forefront of environmental stewardship. We are thrilled to bring this energy to both Hong Kong and, for the first time, Macau, as we celebrate our 8th annual California Wine Month,” Beros added.

Organizers said the “Boldness”-themed campaign highlights California’s position as the world’s fourth-largest wine-producing region, while reinforcing its “Golden State of Mind” branding. The program features tastings, promotional activities and industry networking events aimed at trade professionals and consumers.

Following its launch at Wynn Palace, California Wine Month activities will continue in Hong Kong and Macau over the coming weeks, offering curated experiences designed to strengthen market awareness and engagement with California wines in Greater China. MDT Review