Melco Resorts & Entertainment announced that its flagship integrated resort City of Dreams Macau has received two awards at the 2026 TITAN Brand Awards, earning Platinum distinctions for Best Brand Awareness Campaign and Best Integrated Marketing Campaign.
Organized by the International Awards Associate (IAA), the TITAN Brand Awards recognize excellence in branding and marketing, attracting entries from more than 100 countries each year and honoring campaigns with strong market impact and strategic execution.
City of Dreams was recognized for its “Be A Dreamer” campaign, which marks a new brand chapter for the resort. The initiative combines celebrity collaboration, contemporary art, and immersive experiences, and features actor Jing Boran as Global Brand Ambassador and ballet artist Tan Yuan Yuan as Friend of the Brand.
The campaign launch on March 10 included Daniel Arsham’s large-scale installation “Dream Entrance,” designed as a physical expression of the brand message “Dream Beyond.”
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