Brief
MGTO’s social media accounts reach over 10 million

The Macao Government Tourism Office (MGTO) has grown its online presence since 2009 with 28 social media accounts, reaching over 10 million followers by July 2025. MGTO blends traditional and digital marketing, tailoring platforms to key visitor markets and collaborating with influencers. It targets Generation Z through initiatives like “Pop Mart Macao Citywalk” and an Indonesian TikTok drama with nearly 100 million views, boosting the city’s visibility and appeal to diverse audiences.
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