Chamber calls for long-term plans to revitalize community business

The latest round of the community consumption rewards program has already generated about MOP140 million in linked spending during its first week, signaling a strong response from local businesses.

Several trade associations have praised the initiative, noting that supermarkets, restaurants, and other merchants reported weekend sales rising by 20% to 30% compared with weekdays.

While the short-term results are encouraging, business leaders are calling on the government to complement such measures with long-term strategies to improve the local business environment.

Industry and Commerce Association of Macau Northern District president Wong Kin Chong, said merchants in the area continue to face challenges amid changing post-pandemic economic conditions and a gradual return of residents’ travel habits.

As cited in a Macao Daily report, he noted that following the previous two rounds of the consumption rewards program, many businesses were eager for further government initiatives. “The government’s decision to intensify the new round of incentives is helping merchants regain confidence for the months ahead,” Wong said.

Observing the current program, Wong noticed that many merchants actively promoted their businesses to capitalize on the initiative. This includes creating videos, advertising discounts, and offering in-store promotions in combination with the rewards program, all aimed at attracting more residents to spend locally.

Looking beyond short-term measures, the association advocates for a comprehensive approach to community revitalization. Wong proposed several priorities: upgrading old neighborhoods and public spaces, using successful examples from Zhuhai’s Beishan, Zhongshan’s Yákou Village, and Hong Kong’s Central Market.

Specifically, he suggested revitalizing the Iao Hon Market and surrounding areas, enhancing stall conditions, and attracting creative and specialty dining businesses to diversify offerings. Additionally, he recommended upgrading the stage at Iao Hon Park to serve as a permanent venue for community events.

Improving accessibility is also key. Iao Hon is just five to 10 minutes from the Gongbei Port border crossing, yet few travelers explore the area.

The businessman suggested adding distinctive lighting and clear signage along walking routes to draw both residents and visitors into the district. Furthermore, he recommended that shuttle buses serving tourists include community stops, making it easier to reach local markets and boosting foot traffic.

Also, Wong emphasized the need for a dedicated government department to oversee old neighborhood revitalization. “Only by genuinely improving the environment and image of older districts can we increase the willingness of residents and tourists to visit the Northern District and optimize the overall business environment,” he said.