W Macau – Studio City appoints Sammy King as general manager


W Macau – Studio City has appointed Sammy King as its new general manager, Melco Resorts & Entertainment announced last week, King will oversee hotel operations, business performance and guest experience at the Cotai property.
He brings 38 years of hospitality experience in mainland China and Hong Kong, including roles in hotel operations, sales and marketing. His career has included positions with Marriott International luxury brands, including St. Regis and Mandarin Oriental.
King rejoined Marriott International in 2021 as director of sales and marketing at W Hong Kong and was later promoted to hotel manager. In 2023, he received the “Sales Hotelier of the Year” award from Stelliers Greater China. W Hong Kong also retained its Four-Star rating in the 2026 Forbes Travel Guide under his leadership.
Born and raised in Hong Kong, King holds a bachelor’s degree in business administration, majoring in marketing management, from the Royal Melbourne Institute of Technology.
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