DSEDT advances cross-border e-commerce in Europe

The Economic and Technological Development Bureau (DSEDT) led a delegation to Portugal and France in early July to explore cross-border e-commerce (CBEC) opportunities. The visit featured live-streaming promotions in Lisbon showcasing Portuguese wines and soaps, alongside Macau food and health products. These broadcasts generated about 6,000 transactions valued at MOP 1.1 million. Delegates engaged with local business groups, including the Portugal-China Chamber of Commerce, and visited major French retailers such as Printemps and Galeries Lafayette. The DSEDT stated that this initiative aims to position Macau as a key connector between China, Portuguese-speaking countries, and Europe, boosting SME market access through CBEC and live-streaming marketing.