Tourism | MGTO completes consultation for ‘Master Plan’

Members of the tourism industry express their views during a public consultation session

The Government Tourism Office (MGTO) has completed its two-month public consultation for the “Macau Tourism Industry Development Master Plan,” according to a statement from the office, having collected over 1,100 opinions in total.
The “Master Plan” aims to analyze the current state of Macau’s tourism industry, taking into account a wide variety of aspects, including city competitiveness, tourism resources, branding, the use of innovative technology, transportation and regional tourism cooperation.
The plan has four overall goals and 14 stated strategies along with various measures to be carried out in the short, medium and long terms, “in line with the goals set out in the ‘Draft of the Macau SAR’s Five-Year Development Plan’ as guiding principles,” reads the statement.
The consultation period was held from May 23 to July 22 and included two public sessions, two exchange sessions for local trade bodies and organizations, as well as two sessions for relevant advisory committees. In total, 180 participants enrolled in the consultations.
According to MGTO, over 1,100 opinions were collected via email, phone and website means. Topics raised in the opinions included tourism product development, tourism quality and service, urban development regarding transportation and facility, tourism source markets and target markets and strategies for general tourism development.
The creation of the “Master Plan” has proceeded along three stages. The first stage, which included data collection and analysis and a drafting of the plan, reached a conclusion in November 2015. The second stage resulted in the consultation period and the formulation of the detailed plan, which has now come to fruition. The final stage will begin in the third quarter of 2016 and will see the finalization of the plan, expected for publication in 2017. DB