Macau resort City of Dreams is teaming up with the Design Museum of London and Italian luxury sports car manufacturer Ferrari to present the “Ferrari: Under the Skin” exhibition in Asia for the first time.
Following on from highly acclaimed runs at the Museo Ferrari in Maranello, Italy and the Design Museum in London, the exhibition is being showcased at the City of Dreams in Macau until June 16.
According to a statement from resort operator Melco Resorts & Entertainment, the major HKD2 billion-valued exhibition takes visitors on an immersive journey exploring the history and design of the world’s most iconic and luxurious car brand. Curated by the Design Museum and the Museo Ferrari, the exhibition features over 10 cars of significance and some 100 original artifacts from the legendary Italian marque’s rich history, many of which are from private collections and are being displayed to the public for the first time in Asia.
For the duration of the exhibition, City of Dreams will transform its contemporary art space into a museum that will showcase the rise of Ferrari from its against-the-odds beginnings in an Italy ravaged by the Second World War to the glamor and glory of the brand today. The exhibition captures the passion, ambition and relentless drive for excellence that has made Ferrari one of the most sought-after names among motor enthusiasts the world over.
“Ferrari: Under the Skin” is divided into six distinct zones, showcasing everything from original hand-drawn sketches and early wooden master models to engines, gearboxes and other parts that illustrate Ferrari’s ground-breaking engineering techniques and design. Among the highlights set to thrill visitors is an exact replica of the first Ferrari ever made in 1947, the 2000 Formula 1 championship-winning car driven by Michael Schumacher, as well as an elite selection of vintage racing cars that hold a special place in Ferrari’s incredible story.
Regarding the joint project, David Sisk, property president of City of Dreams Macau, said “the collaboration between the two ultra-luxury brands highlights our shared values and relentless drive to keep raising the bar,” according to the Melco statement.
Meanwhile, Deyan Sudjic, director of the Design Museum, said that the exhibition showed “the remarkable creative process that goes into designing, building and racing some of the most beautiful and powerful cars ever made.”
“We are delighted that the exhibition will be enthralling a new audience in Macau. It’s particularly appropriate that it will be shown in a venue so closely associated with the architecture of Dame Zaha Hadid, a brilliant designer, and a long-term friend of the Design Museum,” added Sudjic, referring to the work of Hadid on the Morpheus tower.
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