The Macau Pavilion facilitated over 400 business matching sessions during the five-day 139th China Import and Export Fair (Canton Fair), connecting 19 participating Macau enterprises with buyers from mainland China, Portuguese-speaking countries, Europe, the Middle East, and the Americas, helping local businesses expand into both mainland Chinese and overseas markets.
The Commerce and Investment Promotion Institute (IPIM) set up a 180-square-meter pavilion at Phase 3 of the fair, held from May 1 to 5, showcasing over 200 Macau-featured products and high-quality goods from Portuguese-speaking countries to international buyers.
Beyond product displays, the pavilion also promoted the Macau–Hengqin business environment, MICE advantages, policy opportunities, and support services.
Among the 19 Macau enterprises that participated in this year’s pavilion, half of them had exhibited at the Canton Fair for the first time in the past five years. Sixteen of the participants were Macau manufacturing enterprises, and three were distributors of products from Portuguese-speaking countries.
The exhibits covered a diverse range of categories, including food, beverages, wines, and health products. These products attracted numerous domestic and international buyers for discussions and demonstrated the quality and market competitiveness of goods from Macau and Portuguese-speaking countries.
Participating enterprises reported receiving a large number of inquiries and expressions of cooperation interest during the fair, with some reaching preliminary agreements with buyers.
Several first-time exhibitors stated that, through the fair, they successfully raised brand awareness and established valuable business contacts.
During the fair, IPIM set up an information booth on-site and used multimedia equipment to promote the Macau–Hengqin investment environment, MICE advantages, policy opportunities and support services. The institute reported an enthusiastic response from fair attendees.
Topics of interest to buyers included the “First-Store Economy Scheme,” procedures for setting up companies in Macau–Hengqin, locally held MICE events, enterprise participation in exhibitions within Macau, exhibition organizers hosting events in the city, and one-stop services for exhibition bidding and support.
This year’s Canton Fair was held in three offline phases in Guangzhou.
The first phase, which kicked off on April 15, featured exhibition zones that increased to 179, including nine new sections covering smart wearables, display technologies, consumer drones, modular houses, and garden facilities.
The second phase, held from April 23 to 27, focused on “quality home life,” including building materials, furniture, household products, gifts, and decorations. The third phase, scheduled from May 1 to 5, focused on toys, maternity and childcare products, home textiles, stationery, as well as health and leisure goods.
Established in 1957, the Canton Fair takes place twice a year in Guangzhou. It is the longest-running of several comprehensive international trade events in China, and it has been hailed as the barometer of China’s foreign trade.
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