Guangdong and Macau Branded Products Fair kicks off tomorrow

Irene Lau (center) pictured with the event’s organizers and guests

The annual Guangdong and Macau Branded Products Fair (GMBPF) begins tomorrow at the Macau Fisherman’s Wharf Convention and Exhibition Centre, with a total of 289 booths showcasing specialty products made not only in Guangdong and Macau but also some originating from Portugal.
Taking place up until this Sunday, the fair will present 123 enterprises from Guangdong and 107 booths of Macau products on the 6,000-square-meter exhibition floor.
Executive Director of the Macau Trade and Investment Promotion Institute (IPIM), Irene Lau, explained to the media yesterday that the booths allocated for the “Macau Exhibition Area” will showcase local brands and sell products made or designed locally, as well as products from overseas that have Macau agents, “including souvenir food, arts and crafts, electronic products and daily necessities.” In addition, it will contain a “Portuguese Products Exhibition and Sales Area” to promote specialty products and food.
“In addition, to support youth business start-ups, the Fair has established the ‘Young Business Starters’ and the ‘Cultural and Creative Industries for Young Entrepreneurs’ exhibition areas. It aims to provide a platform for young entrepreneurs to showcase their products and give them greater public exposure, thus bringing more vitality to the event and attracting more young consumers,” revealed Ms Lau.
Co-organized by the IPIM and Guangdong’s Provincial Department of Commerce, the event is now entering its 7th year of operation. Guangdong and Macau’s annual import and export volume reached USD2.25 billion last year, representing a five percent increase year-on-year.
The Guangdong department’s Deputy Director, Ma Hua, stressed that “the GMBPF has become a ‘golden signature’ for Guangdong and Macau’s economic and trade cooperation, gaining praise from enterprises on both sides”. “It has played an important role in Guangdong and Macau’s joint expansion into the international markets, especially those of Portuguese-speaking countries,” he added.
“The GMBPF has always followed a development strategy focused on specialization, promoting its own brand image and aiming to ramp up its professionalism. It serves as an important platform for both Guangdong and Macau enterprises to showcase their high-quality branded products, explore markets in different regions and find new business opportunities through on-site business matching sessions and procurement negotiations,” explained Ms Lau.
This year’s event will also include seminars promoting Macau’s “Three Centers of Trade and Economic Cooperation between China and Portuguese-
speaking Countries.” In addition, the fair will feature several forms of entertainment such as cooking competitions and celebrity cooking demonstrations in order to attract a greater number of visitors.
“Being a major trade and economic cooperation platform and a branded exhibition in Guangdong and Macau, we hope that GMBPF will continue to strengthen business and trade links between Guangdong and Macau, by creating a wider range of opportunities for partnerships,” stressed Ms Lau, adding that all event-related information will be uploaded onto the official website in order to offer companies an ongoing platform for virtual promotion.