PATA ANNUAL SUMMIT 2021 | Tourism chief shares works underway to revive the industry

Macao Government Tourism Office (MGTO) is participating in the Pacific Asia Travel Association (PATA) Annual Summit 2021, which opened yesterday in a virtual format due to Covid-19 restrictions.
Themed “Reflect, Reconnect, Revive,” the event includes a string of sessions to discuss key issues facing the tourism industry as it looks towards recovery, according to a statement issued by the MGTO.
MGTO director, Maria Helena de Senna Fernandes, participated in the PATA Youth Symposium, a mentorship session to allow students and young tourism professionals the opportunity to engage with today’s industry leaders. Along with PATA chair Wong Soon-Hwa, PATA CEO, Mario Hardy, and others, Fernandes shared insights into the current tourism situation in Macau and the initiatives underway to revive the industry. She also answered questions and gave advice on how to direct marketing efforts and design tourism products to suit new demands, along with a discussion on the relevance of e-commerce platforms to engage travelers amid the pandemic.
The MGTO director will also join, via video conference, the PATA Board Meeting and the PATA Annual General Meeting, in the capacity of a member of the Executive Board of the association.
Running until tomorrow, April 29, a forum and a leaders debate are the main highlights of the virtual summit. The summit is centered on “New Models of Tourism,” as the industry is called to adapt and ensure a sustainable revival of tourism; “Reconnecting Tourism,” to examine the role online solutions will play in the road to recovery; “Revitalizing the Industry,” which looks at what it will take to revitalize aviation and hospitality in particular; ”What’s Next?” which evaluates consumer trends and how destinations can launch a new era of sustainable, high-value tourism. LV