21st consecutive year of donations
In line with the Macao SAR government’s responsible gaming policy, Sands China Ltd. recently donated a total of MOP 1 million to local nongovernmental organisations to support their work of promoting responsible gaming in the community. Sands China has consistently fulfilled its corporate social responsibility and has been committed to integrating the positive concept of responsible gaming into the Macao community; since 2006, cumulative donations have reached nearly MOP 10 million.
The donation was presented to representatives of the Youth Volunteers Association of Macao, Sheng Kung Hui Macau Social Service Coordination Office, Young Men’s Christian Association of Macau, Macao Leisure Industry Employees Home and Bosco Youth Service Network. The funds will support the five social service organisations in carrying out diverse responsible gaming promotions in the community; initiatives include parent-child financial management activities, roadshows, workshops, trainings, sharing sessions, short film production, quiz games, and community promotion days, thereby deepening public awareness of responsible gaming.
Michael Lee, vice president of concession administration and casino compliance for Sands China Ltd., stated: “Since 2006, we have donated annually to social service organisations, drawing on community networks to thoroughly implement relevant education, promotions, and training programmes in the community. The company will continue to launch diversified and innovative promotional methods to help more residents and tourists understand the concept of responsible gaming, contributing to the healthy and orderly development of the integrated tourism and leisure industry.”
In 2004, Sands China was the first integrated resort operator to launch a self-exclusion programme. Responsible gaming training launched in 2007, and has since been part of the company-wide team member orientation programme. Last year, Sands China officially established the Sands Responsible Gaming Academy, creating a complete system for promoting responsible gaming and further deepening Macao’s responsible gaming environment and culture. In 2025, Sands China successfully held over 150 responsible gaming promotion events, attracting over 150,000 participants and providing over 30,000 hours of training, continuously enhancing the relevant concepts and knowledge for team members and the public.
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