Social media live broadcasts, influencer promotions to debut at trade show

A local business-to-consumer trade show will return in its seventh iteration during the upcoming October 1 long weekend with new highlights, such as influencer promotions and social media live sessions, the organizing body told a press conference yesterday.
Wang Sai Man, Vice President of the Board of Directors of the Industrial Association of Macau, which is the organizing body for the Macau Industrial Products Show, pointed out in his speech that the mode of consumption has moved from offline to online, and from physical to digital. In order to draw the attention of a wider audience, the trade show will open with a studio for social media live broadcasts.
Live shows will not only take place inside the studio, influencers will also be invited to live broadcast their purchases at several dozen specific booths to help promote the products and the trade show simultaneously.
In addition, there will be experience sessions and a competition to allow children between ages 6 and 12 to become junior program hosts, meaning that they will have the chance to try running a live video or audio program.
Children within the age range can register for a chance to be chosen to conduct live interviews with a local entrepreneur at the live broadcast studio.
All children from 6 to 12 years old are invited to make their own videos and post them on TikTok, Facebook, Instagram and YouTube to participate in the junior program host competition. Three cash prizes worth MOP3,000, MOP2,000 and MOP1,000 respectively will be given to three winners.
Live updates about discounts offered at the trade show will be posted in the venue to inform show goers about promotions.
On the main stage, there will be sharing sessions featuring individuals such as President Lau Wai Meng of the Macao Trade and Investment Promotion Institute, Director Tai Kin Ip of the Macao Economic Bureau, as well as several local entrepreneurs. They will share with the audience insider information about previous iterations and unforgettable moments from the trade show, as well as fun facts about their trades.
This year’s show will have six sections: electrical and household appliances, healthcare and baby products, fashion and cosmetics, financial products, and food and food products. All participating businesses are local, the Industrial Association of Macau stressed.
In addition, the organizing body will set up a Macau Industrial Complex at the show to introduce the general public to developments in the city’s industrial sector. Moreover, it will familiarize spectators with possible prospects for the city’s industrial sector.
The Industrial Association of Macau hopes to attract new generations to the industrial sector through the upcoming trade show. The target also echoes the government’s call to develop local industrial brands.
Association president Chui Iok Lam revealed that this year’s show will not have a large-scale opening ceremony due to Covid-19.