Tourism | Artyzen Habitat wins award

Artyzen Habitat Dongzhimen Beijing room

A hotel brand of the Artyzen Hospitality Group, Artyzen Habitat, has been awarded the “2016 The Most Anticipated Hotel Brand” at the National Tourism Award 2016.

Artyzen is the hotel management arm of Shun Tak Holdings. The award was presented in a ceremony held jointly by Tourism Media and Best Travel Media last week in Beijing.

As cited in a press release issued by the group, Robbert van der Mass, president of the Artyzen Hospitality Group said that its Artyzen Habitat hotel will open in April 2017 at the Dongzhimen area in Beijing. The president noted that the 138-room hotel incorporates Beijing’s local cultural elements in a modern way.

Meanwhile, Edmond Ip, vice chairman of the Artyzen Hospitality Group remarked, “as an Asia-based international hotel management company, we view culture as ‘an informed attitude’ shared and kept alive by communities of like-minded individuals.”

According to Ip, each of their hotel brands bring the group’s philosophy of ‘Art, Culture and Emotional Wisdom’ to life through a concept that guides the respective brand’s design aesthetic and service style.

The vice chairman pledged that the group would continue to grow its hotel portfolio in Asia Pacific.

Fuelled in part by insights from the Airbnb phenomenon, the development of the Artyzen Habitat brand has focused on delivering accommodation that provides a more home-like environment with the living area forming the nucleus of the room instead of having the room designed around the bed.

This is the second award for the Artyzen Hospitality Group brands following its citizenM brand receiving the “2016 The Most Anticipated Hotel Brand” award by the region’s leading travel trade publication, Travel Weekly China, in May 2016.

Artyzen Hospitality Group currently has 10 hotels under development or in operation in Greater China, mainly in key getaway cities such as Shanghai, Beijing, Nanjing, Macau and Taiwan.

The company said it is accelerating its development in Asia Pacific with more projects being developed in Korea, Malaysia, Indonesia and other Asian market destinations.