The Buzz | Lin, Curry, Harden in NBA TV spot for Chinese New Year
The NBA is celebrating the Chinese New Year with a TV spot featuring Jeremy Lin, Stephen Curry and James Harden.
The ad is called “Dining Table” and shows the stars sharing a New Year meal with a Chinese family. It is being broadcast until Feb. 22 across all of NBA China’s television and digital partners’ platforms.
The Chinese New Year is Feb. 8 and celebrates the year of the monkey. Lin plays for the Charlotte Hornets and is the first American-
born NBA player of Chinese or Taiwanese descent.
Fifty-one games will be broadcast or streamed in China, showcasing all 30 NBA teams for the first time.
Leave a reply
You must be logged in to post a comment.
