Sands China Drives MICE Development to Advance Macao’s Economic Diversification

Attracting over 15.7 million MICE visits since 2007
Elevating Macao’s international competitiveness through long-term
non-gaming investment

Over two decades, Sands China has continuously invested in both infrastructure and software to broaden the scope and depth of the city’s industries, in support of the Macao SAR government’s economic diversification direction. With the opening of The Venetian Macao in 2007, Sands China took a forward-looking approach by establishing Cotai Expo, the largest MICE facility in Macao — laying a solid foundation for the city’s international competitiveness in the MICE industry. To date, the company’s total MICE facilities span over 1.6 million square feet, continuing to scale the international and professional development of the sector.

Grant Chum, chief executive officer and executive director of Sands China Ltd., said: “Over the years, Sands China has played a pivotal role in developing Macao’s MICE industry, integrating MICE deeply within our integrated resort model. Looking ahead, Sands China will continue to align closely with the Macao SAR government’s ‘Tourism+’ policy. Through the continued strengthening of synergies across non-gaming sectors, our company endeavours to further elevate Macao’s global competitiveness and appeal, while supporting the development of its diversified economy, and remains committed to consolidating the city’s position as a World Centre of Tourism and Leisure.”

As of now, the company has hosted nearly 12,800 MICE events across a broad spectrum of global industries, attracting over 15.7 million MICE visits from around the world. These efforts continue to strengthen Macao’s position as one of the premier MICE tourism destinations in Greater China, Asia, and globally. In 2025 alone, the company recorded 380,000 room nights by international guests across its integrated resorts.

Sands China firmly believes that MICE serves as a powerful economic multiplier, conducive to fostering the development of related industries. The company is proactively deepening high-quality, non-gaming initiatives to support Macao’s overall development strategy –– striving to further enrich Macao’s appeal as a City of Events and contribute to its long-term, sustainable and diversified growth.